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Mixmédia Montréal

Le rendez-vous des créateurs en contenu numériques

Autres événement





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du développement


Biographie et présentation

Autres conférenciers

William Mougayar

CEO & Founder

William Mougayar is the CEO and founder of Engagio, a Toronto-based fast-growing start-up that was literally born out of the social web conversations space. Engagio is a Gmail-like productivity tool to manage conversations in social networks and commenting systems. Engagio helps consumers and marketers better manage the fragmentation of the social web by giving real visibility about the people behind these conversations and allowing users to connect with one another more efficiently.

William has more than 30 years of strategic, operational, and leadership experience in the technology industry, as an entrepreneur, business executive, professional speaker, management consultant and best-selling author. Engagio is William’s 2nd startup, having started Eqentia, a content aggregation, personalization and curation platform in 2008. His career spanned 14 years at Hewlett-Packard in senior sales & marketing management roles, 10 years as an independent thought leader, and 2.5 years as global VP of Corporate Marketing at Cognizant of Teaneck, NJ. William is a graduate of the University of Washington in Seattle, WA; the University of Western Ontario in London, ON and attended the University of British Columbia’s Graduate Commerce School in Vancouver, BC.



1 session

Salle 2 à 14 h 15 - Présenté en anglais

Conversations are the New Information and the New Content

Social Discussions and Online Commenting are arguably the most engaging social gestures. They send strong social signals,- stronger than liking, sharing or linking, and they symbolize a real intent to create or enhance 1:1 relationships with new and existing contacts, as well as nurturing vibrant online communities around blogs and web content. Social conversations are where intelligence lives. They are the new information and the new content. Could they lead us to new forms of social marketing? Are they the next frontier of social discovery? Can they result in meaningful new relationships?